TV Schedule: Sun
Storyline: The popular TV channel Sab TV has introduced a new TV show named Ichapyaari Nagin, which is being aired since 27 September 2016, Monday to Friday at 8.00 PM. The serial is produced and directed by Siddharth Malhotra, who has started his own production company after working with Cinevista, a popular production house, for many years. This serial is the debut venture of his company; Alchemy Films Pvt. Ltd. and is based on the concept of ichchhadhari snakes, but with a different perspective. The nagin in this serial is not a synonym of revenge and hatred; instead she is an epitome of love and fun.
It is of Comedy/Drama genre and features Priyal Gor, Mishkat Verma, Praveen Sirihi, Pooja Khatri and Sejal Shah in the lead roles. Priyal is a sweet natured ichchhadhari nagin named Ichchha and lives in Naagistan. Her people think that humans have a very bad impression about them and therefore, Priyal comes to earth on a mission to change their perspective about ichchhadhari snakes. She lives with a wrestler family and in her attempts to accomplish her tedious mission, has to face many comic and tragic situations. She also falls in love with Bubble, played by Mishkat Verma, who is one of the sons in the family.